Monday, November 15, 2021
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New brand, new look, new identity for downtown Lethbridge

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Downtown Lethbridge is reopening with what officials say is a new look and new sense of identity.

Over the next several months residents will notice a number of new enhancements downtown. Those include things like on-street patios, light standard banners, and a “Streetery” at Festival Square on 6th Street South.

That concept provides more outdoor seating for food establishments while physical distancing remains in place.

Ted Stilson , the Executive Director of the Downtown BRZ, says this new brand project is about telling the stories of what makes downtown Lethbridge so special. “The downtown businesses have been through a lot of change but they have grit and resiliency and they need our support now more than ever.”

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The City, Downtown BRZ, and Heart of Our City Committee received $50,000 in grant funding from the province to support the project.

Because Downtown Lethbridge is so many different things to different people, the new visual identity focuses on font and texture rather than trying to find a single icon that could accurately represent the downtown. Using the visual appeal of the repetitive letter within the words “down” and “town”, local officials say the creative reflects on areas that are similar and highlights uniqueness – just like the brand story.

As the new Downtown Lethbridge brand is introduced to the community, residents are encouraged to share their favourite downtown shops, restaurants, events, activities and memories on social media using #togetherdowntown and #downtownlethbridge.

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Patrick Siedlecki

Pat has been a mainstay in the CJOC News department from the time the station launched in 2007. He’s been in the position of News Director since then and has been anchoring daily news casts as well as reporting and working behind the scenes.

Community is important to him and keeping CJOC listeners and readers informed about what’s happening across southern Alberta and beyond.

Pat has been in radio broadcasting for the past 24 years, starting in Port Alberni on Vancouver Island in 1997 and then moving up island to Nanaimo for another few years before heading to Lethbridge in 2007.

Pat grew up in the small Saskatchewan farming town of Foam Lake. After high school, he went to Western Academy Broadcasting College (WABC) in Saskatoon prior to moving to the island.

Pat also spent several years broadcasting hockey in the BCHL as well as seven years as the radio voice of the Lethbridge Hurricanes in the WHL.

Pat has been working at Cornerstone Funeral Home in Lethbridge as a Certified Life Celebrant and Funeral Assistant since 2016.

News and sports have always been Pat’s passion from the time he was a teenager and he’s always been grateful to have had the opportunity to make that part of what’s been a fun and long radio career!

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