Tourism Lethbridge is moving its operations out of the downtown area.
The non-profit agency says it will be relocating to the Lethbridge Information Centre on Scenic Drive South.
Executive Director, William Slenders, says visitors with large vehicles need easy access to quality information about the city, adding the Scenic Drive location already has a sani-dump station and a large parking lot.
He says Tourism Lethbridge will continue to work with the city’s vibrant downtown businesses and stakeholders to help attract visitors.
Slenders notes this the move will allow the organization to grow its proposed tourism information network and support structures.
The Lethbridge Information Centre will feature information from many of the regional tourism locations as well as an increased support service for local Lethbridge businesses.
Tourism Lethbridge, established by City Council in May 2017, is mandated to lead, promote and foster growth related to the visitor experience in Lethbridge.
The decision to set up shop downtown two years ago did raise a few eyebrows and Slenders understands that. He says that factored in a bit with this decision, however he notes the downtown location has been very successful in its own right with quite a few visitors coming in with smaller vehicles.
Slenders says that put visitors within about five minutes of a lot of the city’s attractions and also aligned local downtown businesses and services with the tourists coming in.
The move to the new location has already taken place.