The Lethbridge Police Service is partnering with the local Slow Your Roll campaign for the annual initiative. LPS, along with other law enforcement agencies, focus on speeding and aggressive driving in April.
“We’re urging all drivers to slow down and always pay attention to the road,” said Sgt. Danny Lomness with the traffic response unit. “In Alberta, nearly one in four fatal collisions involves drivers traveling at excessive speeds. By slowing down, the extra few seconds it takes to get to your destination could mean the difference between life and death.”
Slow Your Roll was founded by Chris DiPasquale in 2020 to encourage safe driving after the death of 10-year-old Charles McIntyre, who was struck by a vehicle and killed while crossing in a crosswalk with his father and brother. The driver responsible was convicted of careless driving.
Lawn signs, decals and other merchandise are sold to raise money for the Charles McIntyre Fund, which supports children through YMCA programs.
All school zones and playground zones in the city have a 30 km/h speed limit year-round from 7:30 a.m. to 9 p.m.