â–º Listen Live
â–º Listen Live

Owner of “White & Privileged” clothing brand says it was never meant to be racist

The owner of a controversial clothing line, that’s being sold from Lethbridge, says he’s faced hateful comments and even death threats for a brand name that was never intended to be racist.

Boe Zahorejko has been selling a selection of hats, shirts and sweaters online for about a month under his brand “White & Privileged”.

He says he considered not going ahead with the brand following the death of George Floyd, who was a black man that was killed in May by police in the United States. However, it would have cost a lot of money to cancel the clothing line.

“We were kind of having a little bit of issues with it after we already ordered stuff that said ‘White & Privileged’ after the George Floyd death. We were debating on changing the name to just ‘Privileged’, but we had already ordered so much merchandise that it was already too late at that point,” Zahorejko tells our radio stations. “So, we were kind of debating on whether we should even have went with it, but it was so much money.”

Zahorejko says he’s sorry people feel hateful towards him, but that the name was only meant to be a satirical take on the phrase, which is commonly used in the Black Lives Matter movement. “We just kind of came up with the idea because people are throwing the word[s] around a lot… and we just figured if people were going to call us that, then we would agree with them as kind of a little bit of satire.”

The “White & Privileged” online store is still in operation at the time of this publication. However, Zahorejko says he still has plans to change the brand name to just the word “Privileged”, and that he will also continue to have discussions with anyone who has questions for him.

Sam Borsato
Sam Borsato
I started my radio career in 2015, shortly after graduating from Lethbridge College. I have a very strong passion for local news. Proudly born in 1994, I grew up most of my life in Sylvan Lake, AB and I've lived in the Lethbridge since 2012. I'm a below average golfer on a good day, I take as many hiking trips to Waterton as possible in the summer and I love my two cats, Outlaw and Jynx, and my dog, Maverick, more than most people I know. I look forward to providing accurate, timely news coverage in southern Alberta for plenty of years to come!
- Advertisement -

cjoc Now playing play

ckbd Now playing play

Related Articles

- Advertisement -

Latest News

Emergency department in Fort Macleod set for temporary closure this weekend 

The emergency department at the Fort Macleod Health Centre will be temporarily closed throughout the weekend. 

ALERT seizes more than $250K worth of drugs in Medicine Hat

Police have seized more than $250,000 in drugs in Medicine Hat, following an investigation by ALERT.

Emissions reduction projects in Lethbridge, Coaldale receive federal funding

Ottawa has announced funding for projects aimed at reducing emissions in both Alberta and the Northwest Territories.

Street Wheelers Weekend revs up for another great year of burnouts, classic cruisin’

Get your motor running and head out to the city streets of Lethbridge, as the Street Wheelers Weekend revs up for another high-octane event.

Pair facing charges connected to guns, drugs seized in the Crowsnest Pass

Two people are facing charges connected to the seizure of drugs and weapons in the Crowsnest Pass. 
- Advertisement -