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Amazing Race-style event aims to bolster tourism in Lethbridge area

LETHBRIDGE, AB – A unique way to promote local tourism this summer.

A three-day, two-night agricultural-based adventure challenge called VisitLethbridge.com Odyssey 2021 is taking place from August 13th to 15th.

It’ll be like the Amazing Race where teams of two will compete for a grand prize of $5,000. The event was put together by the Lethbridge Lodging Association and Lethbridge Exhibition Park.

Shilpa Stocker with the Lodging Association says this aims to be a new, fun experience.

“We thought this would be a cool way for our hotels to get some visitors back and get some visitors into southern Alberta and give them an alternative to the other domestic tourism ideas they may have,” says Stocker.

There will be room for 110 teams. People can enter by going to the Visit Lethbridge.com website.

Here’s how the Odyssey will work. Starting in Lethbridge, the epicenter for food and agriculture in southern Alberta, teams will be directed to follow routes and clues that will take them throughout the region. Along the way, points will be earned by taking selfies or collecting specific items. Competitors’ knowledge will also be tested with a skill-testing quiz.

Stocker says this will give these teams a chance to experience agriculture, a little bit of tourism, and learn a bit about Indigenous culture.

There is a cost to participate. It’s $500 per team, which covers the entry fee, two nights of accommodations, and all the festivities that go along with the Odyssey. Competitors will also receive a special edition Odyssey T-Shirt.

Participants must be 18 years of age and older to take part.

Stocker says the hope is to make this race a yearly event here in southern Alberta.

Patrick Siedlecki
Patrick Siedlecki
Pat has been a mainstay in the CJOC News department from the time the station launched in 2007. He's been in the position of News Director since then and has been anchoring daily news casts as well as reporting and working behind the scenes. Community is important to him and keeping CJOC listeners and readers informed about what's happening across southern Alberta and beyond. Pat has been in radio broadcasting for the past 24 years, starting in Port Alberni on Vancouver Island in 1997 and then moving up island to Nanaimo for another few years before heading to Lethbridge in 2007. Pat grew up in the small Saskatchewan farming town of Foam Lake. After high school, he went to Western Academy Broadcasting College (WABC) in Saskatoon prior to moving to the island. Pat also spent several years broadcasting hockey in the BCHL as well as seven years as the radio voice of the Lethbridge Hurricanes in the WHL. Pat has been working at Cornerstone Funeral Home in Lethbridge as a Certified Life Celebrant and Funeral Assistant since 2016. News and sports have always been Pat's passion from the time he was a teenager and he's always been grateful to have had the opportunity to make that part of what's been a fun and long radio career!
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