The Alberta Motor Association is helping food banks across the province.
The AMA has announced the return of its ‘Fill Our Fleet’ campaign.
It encourages donations of non-perishables and cash to community food banks, including the Lethbridge Food Bank and Interfaith Food Bank Society. Executive director of the AMA Community Foundation, Karina Dixon, says the program first started in 2019.
“We really just want to work with our food banks across Alberta to support them in one of their times of greatest needs. We know there are so many Albertans who are relying on food banks today,” Dixon says.
“It’s such an uplifting campaign and it’s a great way for us to connect in our communities.”
Dixon adds that times have been tough, with Alberta’s food banks seeing more than 210,000 visits per month, up nearly 22 per cent from 2024.
The latest figures from Food Banks Canada’s 2025 HungerCount report show that one in five Alberta households is struggling to put food on the table. Additionally, more than a third of food bank users are children.
“We’ve seen such an impact on how our economy has changed,” Dixon remarks.
“The cost of food has gone up and so, whether they need the food bank that one time or they need to go for some monthly support, we want to be there and help the food banks provide the tools that they need for their community members.”
READ MORE: Lend a hand: Volunteers needed at Interfaith Food Bank
Albertans can stop by an AMA office, including the local centre in Lethbridge, to make a monetary donation or drop off non-perishable food items. Gifts can also be given online through the AMA Community Foundation website.
AMA MATCHING
Dixon says the AMA is providing a boost to the program.
“AMA is doubling donations,” she explains. “AMA is matching donations up to $100,000 for this year’s campaign, so until December 31, all donations will be matched.”
The goals for this year are to raise $250,000 and collect 50,000 pounds of food.
TOP IT UP
For this season’s campaign, Dixon says AMA members can ‘top up’ their donations. Members visiting a centre can choose to round up or add a small amount to their regular purchase, with 100 per cent of those proceeds supporting their local food bank.
“Those little micro-donations add up to such a big impact,” she notes.
“Our members have shown up every year, so we know it’s in their hearts to give back, and we just want to enable them to do so. We can only do what we do because of our members’ support.”
Dixon adds, “The dollars raised in Lethbridge will stay in Lethbridge.”
She explains that once the program wraps up for the season, the total amount collected in Lethbridge will be split evenly between both the Interfaith and Lethbridge food banks.
More information about the campaign is available on the AMA website.
