Lethbridge Family Services officially launched its 34th annual Angel Tree Christmas campaign this week, alongside presenting sponsor Avonlea Homes.
Every contribution, every volunteer hour, and every act of kindness helps turn the community’s generosity into something a child can hold in their hands and remember.
This year, Angel Tree anticipates supporting approximately 3,500 babies, children, and youth.
Each child receives a thoughtfully prepared gift bundle containing something from their wish list, something inspirational, something educational, and something warm, cuddly, and soft.
Angel Tree campaign Chair Wendy Herbers said for many southern Albertans Christmas is a season built on memories.
“We remember the excitement of Christmas morning, the tradition shared with family, the laughter around the dinner table, and the special moments that stay with us long after the holidays have passed,” Herbers added. “Those memories become part of who we are. But for many families in our community, Christmas looks very different.”
For some parents, Herbers noted, the holiday season brings difficult choices. “Choices between paying rent and buying gifts, between paying utilities and putting the special meal on the table. Many families are working incredibly hard to make ends meet, and the added pressure of the holidays can feel overwhelming. That’s why Angel Tree really matters.”
For decades, Angel Tree has been built on a simple, but powerful belief.
“Every child deserves the experience of joy and the magic of Christmas. The beauty of this program is it brings out the very best in our community. Every year, individuals, businesses, schools, volunteers, and community partners come together to support children and families in the Lethbridge area,” Herbers explained. “They may never meet or know the families who benefit from their generosity, but every year they lend their support all the same.”
Last year, Angel Tree provided gift bundles to 3,335 children.
According to Herbers, that number is incredible, but what matters most is what that number represents.
“It represents children who woke up on Christmas morning, excited to see those gifts under the tree. It represents parents who felt relief knowing their children would experience the same holiday magic as any other child. It represents hope, kindness, and community,” Herbers said.
Behind every angel is a child, and behind every child is a story, Herbers added.
