Tuesday, October 12, 2021
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New City of Lethbridge branding unveiled on special anniversary

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LETHBRIDGE, AB – There’s a fresh, more modern look for the City of Lethbridge.

A new corporate logo features a stylized blue-coloured letter “L” over a wave of water. The aim to was combine the elements of a progressive city with local perspectives while tying in the movement of the Oldman River located in heart of Blackfoot territory.

Tara Grindle, Lethbridge’s Corporate Communications Manager says every organization has to grow and evolve. “Along with building community pride, this new brand also connects with the proud public servants who work for the City of Lethbridge. We all love this community and we see every day how resilient, innovative and creative Lethbridge is. This new modern look helps us reflect that to the rest of the province and all of Canada.”

The unveiling of the new City brand happened to be announced on what is the 112th anniversary of the completion of the iconic High Level Bridge.

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The City of Lethbridge crest, which was created in 1907, will still remain in some aspects. Its use will return to its original intent – the official Coat of Arms for the Mayor and City Council.

All other communication from the City will transition to this new logo.

The hope is over time, this new brand also will help build community pride while attracting new visitors, investors, businesses, students and residents.

As for the cost of putting together and implementing this new Lethbridge brand, Grindle says it will be finished using existing budgets and will not have any financial impact on taxpayers.

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Patrick Siedlecki

Pat has been a mainstay in the CJOC News department from the time the station launched in 2007. He’s been in the position of News Director since then and has been anchoring daily news casts as well as reporting and working behind the scenes.

Community is important to him and keeping CJOC listeners and readers informed about what’s happening across southern Alberta and beyond.

Pat has been in radio broadcasting for the past 24 years, starting in Port Alberni on Vancouver Island in 1997 and then moving up island to Nanaimo for another few years before heading to Lethbridge in 2007.

Pat grew up in the small Saskatchewan farming town of Foam Lake. After high school, he went to Western Academy Broadcasting College (WABC) in Saskatoon prior to moving to the island.

Pat also spent several years broadcasting hockey in the BCHL as well as seven years as the radio voice of the Lethbridge Hurricanes in the WHL.

Pat has been working at Cornerstone Funeral Home in Lethbridge as a Certified Life Celebrant and Funeral Assistant since 2016.

News and sports have always been Pat’s passion from the time he was a teenager and he’s always been grateful to have had the opportunity to make that part of what’s been a fun and long radio career!

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