LETHBRIDGE, AB – If you stop by the local tourism centre, you’ll be able to see some new posters, showcasing a few of Lethbridge’s landmarks.
Tourism Lethbridge unveiled the six posters Tuesday, Nov. 23, all designed by local artists.
The organization’s Marketing Director, Stephen Braund, says this project was inspired by vintage travel posters from an era when art, not selfies, inspired people to explore. “We want these posters to end up in the homes of visitors as talking points and encourage locals to take pride in their local attractions,” says Braund.
These unique posters feature the Galt Museum, Southern Alberta Art Gallery, Nikka Yuko Japanese Garden, Fort Whoop-Up, Lethbridge (coal mining), and Helen Schuler Nature Centre.
Tourism Lethbridge notes the city is also a hub for the arts and these posters celebrate the city’s artistic community and its tourist attractions.
If you’d like to get your hands on one of these posters you can purchase them at the Tourism Lethbridge office at the corner of Scenic and Mayor Magrath Drive for $35 each.
List of Travel Poster Artists
- Leila Armstrong — “Fort Whoop-Up” — Fort Whoop-Up
- Bryce Many Fingers / Singer — “What Sustains Us” — Galt Museum & Archives
- Elizabeth Porter — “Down in the Valley” — Helen Schuler Nature Centre
- Jarom Scott — “Friendship Garden” — Nikka Yuko Japanese Garden
- Hali Heavy Shield — “Southern Alberta Art Gallery / Maansiksikaitsitapiitsinikssin” — Southern Alberta Art Gallery
- Eric Dyck — “Coalbanks Viridis” — Lethbridge