That’s a Whoop-Up Days and Lethbridge and District Pro Rodeo wrap Lethbridge.
“This was a fantastic year for Whoop-Up Days. Coming off the free admission model last year, we weren’t sure what to expect because we went back to a paid admission, but what we saw from our community is this is an event they love,” says Paul Kingsmith, director of Community Engagement for Lethbridge and District Exhibition.
“We got over 40,000 people out for Whoop-Up Days this year, which in our modern record keeping that is the second highest total following only last year’s free admission model. It was a great turnout for Whoop-Up Days. As well, our Lethbridge and District Pro Rodeo over 6,100 people came out for that, which is a new attendance record for that event,” notes Kingsmith. Last year, there were 77,263 in attendance through the free admission model.
Organizers of the annual powwow have noted this year was the largest turnout for their event, as well. “To see that is great,” adds Kingsmith. There were also strong crowds for the Fight Night and for Pure Power Wrestling.
“We saw people disbursed over the five days, which is great and what we want to do over a five-day fair. It means we’re offering options and selections on all days of the fair and something for everyone,” says Kingsmith. Whoop-Up Days was held Aug. 20-24.
It was also great to see Lethbridge residents rally behind the variety of entertainment Whoop-Up Days offers. “And wanting us to put on that kind of entertainment,” says Kingsmith. And even with a weather delay Friday night, prior to the Big Sugar concert, the place was packed.
“We’ve heard from our community they wanted those headline level acts. To see them come back and be there for those acts is fantastic,” adds Kingsmith.
LDE Interim CEO Kim Gallucci says the 2024 Whoop-Up Days edition was an outstanding event, not only for Lethbridge, but regionally. “Our numbers showcase people wanted to come out. They were excited about the event.”
Gallucci notes the organization will be looking at ways to improve the annual event, as well. “I think there’s always areas to improve and areas to expand on.”
“Overall, I think it was a win for Lethbridge. It filled hotel rooms and people were active throughout the community. How many barbecues and pancake breakfasts took place throughout the week? How many people come to town that get to see Lethbridge? It’s a time that showcases Lethbridge to all of Alberta and especially southwest Alberta,” adds Gallucci.
