It’s the dawn of a new era for licence plates in Alberta.
For the first time in over four decades, the province has a new licence plate, featuring the motto ‘Strong and Free’.
Beginning Nov. 9, Albertans can go to their local registry to get the province’s new official plate, which includes an image of Moraine Lake. Officials said the ‘Strong and Free’ theme, “reflects Alberta’s bold identity, economic strength and deep-rooted provincial pride”.
Additionally, the Alberta government said it pays homage to the province’s Latin motto and serves as a nod to Canada’s national anthem.
“The wait is over, and Alberta’s new licence plate is officially hitting the road. Albertans chose the iconic Moraine Lake to showcase our Strong and Free spirit,” said Daly Nally, Minister of Service Alberta and Red Tape Reduction.
“It’s a plate Albertans can proudly show off, whether driving to work, the lake or across the country.”
Albertans who want to replace their current plate for the new one can voluntarily pay a $20 government fee and a $15 registry agent service charge.
Albertans can also get a new plate on their vehicle registration renewal date for a $15 registry agent service charge and applicable renewal fees.
Officials noted that drivers can continue using the previous licence plate once the new one has been released, provided their plate is still in good condition.
The province’s current plate was designed in 1984 and over 240,000 votes were cast during a public engagement period to select the new design.
Officials added that the new plate incorporates reflective technology which will help improve readability for law enforcement in low-light conditions, and to meet international standards for visibility, legibility and counterfeit resistance.
Anyone getting a new plate will receive a new licence plate number and is responsible for updating their vehicle insurance accordingly.
