“Snow Much Love” is a new city-wide initiative to inspire Lethbridge residents to shop, eat and explore local businesses and attractions.
Tourism Lethbridge, in partnership with Downtown BRZ, the Lethbridge and District Chamber of Commerce and Economic Development Lethbridge is proud to launch the campaign.
“Snow Much Love” aims to drive foot traffic to local storefronts and celebrate the incredible array of businesses that make Lethbridge a unique and thriving destination. With over $500 in prizes up for grabs, participating customers will have extra motivation to visit and engage with local businesses throughout the season.
“Local businesses are the backbone of our community,” says Dominika Wojcik, senior director of Communications at Tourism Lethbridge. “This campaign is a testament to the power of collaboration and community spirit. Together, we’re encouraging residents and visitors to show their love for local businesses that contribute so much to the character and vitality of our city.”
Lethbridge BRZ Executive Director Sarah Amies shares her excitement for the campaign. “We are thrilled to participate in this collaboration. This initiative speaks to the spirit of Christmas, as we ‘Snow Much Love’ to local businesses and community members. The hard-working entrepreneurs who love Lethbridge and who show so much determination to grow their businesses and thrive, rely on community and visitors to shop local and celebrate and appreciate the variety and talent available across the city.”
How It Works:
- Participating businesses will display posters with a QR code provided by the campaign organizers.
- Customers can scan the QR code during their visit to enter a draw for exciting prizes.
- Optional digital assets will be available for businesses to promote the campaign on social media.
