A campaign highlighting beverage producers across the province and encouraging people to “Raise a Glass to Alberta.”
According to Tourism Alberta, the campaign is in partnership with Alberta Gaming, Liquor and Cannabis to help travellers find local beverage producers, explore tasting opportunities, and “plan getaways that pair perfectly with a sip of something new.”
Whether it’s an award-winning flower wine from the Foothills, a crisp lager brewed in the Badlands, or a honeyed mead from the prairies, there’s a local pour for every palate. From mineral-rich mountain spring water to globally renowned barley and wheat, Alberta’s natural resources and innovative makers are putting the province on the map, one glass at a time.
Chief Marketing Officer for Travel Alberta Tannis Gaffney says across Alberta there are craft breweries and distilleries that are creating world-class beverages and authentic Alberta experiences which are representative of the spirit of the province’s landscapes, people, and communities.
“These makers are essential to our province’s visitor economy, drawing travellers who are eager to explore, and connect while getting a taste of Alberta in every glass,” Gaffney says.
The campaign which runs until June 15th highlights the different ways local brewers and distillers engage people outside of the liquor store, with many local breweries and distilleries in Alberta offering ways to get up close and personal with their products through tours and tastings, classes, and demonstrations.
CEO of AGLC Kandice Machado says the provincial organization is proud to partner with Travel Alberta in this tribute to Alberta’s liquor manufacturers “whose efforts are endless in providing a wide variety of unique products for Albertans to enjoy.”
“Alberta has so many amazing, locally owned distilleries, breweries and wineries in communities across the province,” Machado says. “This summer and any time of the year, discover the many made-in-Alberta beers, spirits and wines and help support our local liquor industry.”
Across the province, there are said to be just under 250 liquor small and large liquor manufacturers that produce beverages ranging from beers and wines to refreshment beverages, ciders and mead. All well there are currently over 10,000 Alberta-made liquor products in local liquor stores across the province.
More information about the campaign can be found on the Raise the Glass website.
