Tourism Lethbridge will highlight farms and local food producers in and around the city during Whoop Up Days with its Brighter Together Food Journey. It will take place on Aug. 23 as a launch to Whoop Up days 125th anniversary. The tour is for area organizers, community partners and members of provincial and federal government agencies.
Participants will visit four local producers and take a construction tour of the Agri-Food Hub and Trade Centre at Lethbridge and District Exhibition. The day will end with a three-course dinner prepared by executive chef Alejandro Verdi of Lethbridge and District Exhibition, using locally sourced ingredients from the tour.
“Southern Alberta has so many farms and producers who are creating some of the highest quality, best tasting foods around the world,” says Erin Crane, chief executive officer of Tourism Lethbridge. “The Lethbridge Brighter Together Food Journey allows the owners and operators of these farms and businesses to showcase their products. It also allows some of our partners from other parts of the province to experience what our region has to offer, it’s a win for both the businesses and participants.”
The food journey will begin at the Exhibition centre and shuttle attendees around the area. Stops will include Prairie Hill Farms, Little Gem Winery, Broxburn Vegetable and Café and Crystal Springs Cheese.
“Whoop-Up Days is a marquee event that drives economic acceleration to the City of Lethbridge and Southern Alberta – the launch of the Brighter Together Food Journey showcases our thriving agri-food sector to key investors and partners,” says Mike Warkentin, chief executive officer of Lethbridge and District Exhibition. “The development of the Agri-Food Hub and Trade Centre will champion investment in our agricultural industry and our neighbours who produce and process the food that sustains the rest of the world.”
Event organizers expect the inaugural food journey will become an annual inclusion to Whoop-Up Days celebrations in Lethbridge.
