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Excite Lethbridge donates funds to the Longhorns from Jumbo Bites sales
Community

Excite Lethbridge donates funds to the Longhorns from Jumbo Bites sales

Stan Ashbee -
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Whoop-Up Days sets modern paid attendance records
Community

Whoop-Up Days sets modern paid attendance records

Stan Ashbee -
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The Grandstand at the Rocky Mountain Turf Club filled with guests for the Lethbridge & District Pro Rodeo as part of 2025 Whoop-Up Days. (Photo supplied by Lethbridge & District Exhibition)
Community

Lethbridge rodeo marks milestone with sold-out crowd

Kass Patterson -
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2026 Whoop-Up Days Parade (Photo mylethbridgenow.com staff)
Community

Whoop-Up Days kicks off for the 2026 edition

Kass Patterson -
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Parade, mayors community BBQ kick off Whoop-Up Days activities
Community

Parade, mayors community BBQ kick off Whoop-Up Days activities

Kass Patterson -
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2025 Whoop Up Days Fire Works (Photo provided by Excite Lethbridge)
Community

New west entrance, fireworks site coming to Whoop-Up Days

Kass Patterson -
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Lethbridge Trade & Convention Centre to host plenty of Whoop-Up Days fun
Community

Lethbridge Trade & Convention Centre to host plenty of Whoop-Up Days fun

Stan Ashbee -
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Fefe Dobson headlines Whoop-Up Days Stage Aug. 20
Entertainment

Fefe Dobson headlines Whoop-Up Days Stage Aug. 20

Stan Ashbee -
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Rodeo Reds partnership adds nightly cabaret to Lethbridge rodeo
Community

Rodeo Reds partnership adds nightly cabaret to Lethbridge rodeo

Kass Patterson -
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Paul Kingsmith May,6 2026 Whoop-Up Days Kick off announcement (Photo mylethbridgenow.com staff)
Community

Whoop-Up Days turns up the party with new attractions

Kass Patterson -
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The annual Whoop-Up Days Parade took over the streets of downtown Lethbridge to kick-off the summer festival on August 19, 2025. (Photo: J. Goulet, My Lethbridge Now)
Community

Whoop-Up Days parade marshal to be selected through new nomination process

Justin Goulet -
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A 'Whoop It Up' sign for Whoop-Up Days, seen inside the Agri-food Hub & Trade Centre in Lethbridge on August 27, 2025. (File photo: J. Goulet, My Lethbridge Now)
Community

Whoop-Up Days earns Country Music Alberta nomination

Kass Patterson -
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Attendees in line to enjoy the attractions at Whoop-Up Days, August 22, 2025. (Photo: J. Goulet, My Lethbridge Now)
Community

New modern-day record set as over 54,000 attended this summer’s Whoop-Up Days

Justin Goulet -
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Lethbridge and District Pro Rodeo expected to be a bucking good time
Community

Lethbridge and District Pro Rodeo expected to be a bucking good time

Kass Patterson -
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Mayor Blaine Hyggen flipping burger tradition at the fourth annual Mayor's Barbecue (Photo mylethbridgenow.com staff)
Community

Flipping burgers, fun a four year tradition at the Mayor’s Barbecue

Kass Patterson -
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The annual Whoop-Up Days Parade marked the start to the summer festival in Lethbridge, August 19, 2025. (Photo: J. Goulet, My Lethbridge Now)
Community

Whoop-Up Days Parade wows crowd to kick-off annual summer festival

Justin Goulet -
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Team members from Vista Radio Lethbridge's 98.1 The Ranch, 94.1 CJOC and MyLethbridgeNow entertain the crowd during the 2024 Whoop-Up Days Parade. (Photo: J. Goulet, My Lethbridge Now)
Community

Whoop-Up Days to kick-off with annual parade on Tuesday

Justin Goulet -
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Kids can enter a colouring contest as part of Whoop-Up Days. (Photo: City of Lethbridge)
Community

Local youth invited to enter Whoop-Up Days colouring contest

Justin Goulet -
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L to R: Luxie and Kodi, the respective mascots for the U of L Pronghorns and Lethbridge Polytechnic Kodiaks. (Photo supplied by the University of Lethbridge)
Community

U of L and Lethbridge Polytechnic to team up for annual pancake breakfast

Justin Goulet -
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Paul Kingsmith, Lethbridge and District Exhibition’s director of event development, talks about the fair food for 2025 Whoop-Up Days, August 11, 2025. (Photo: J. Goulet, My Lethbridge Now)
Community

Whoop-Up Days to deliver the sweet treats while helping a local cause

Justin Goulet -
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Warrior Relay Races Lethbridge and District Rodeo (Photo provided by the Lethbridge and District Exhibition)
Community

Whoop-Up Days expanding the celebration of Blackfoot culture

Kass Patterson -
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The Morris family (L to R): Francesca, Zachary, Alexa, and Brent at the Agri-food Hub and Trade Centre, August 6, 2025. (Photo: J. Goulet, My Lethbridge Now)
Community

Local family and Gas King owners named honorary Whoop-Up Days Parade marshals

Justin Goulet -
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CAM!!ikaze (left) and Sydney Steele competing in an exhibition match for Pure Power Wrestling at the Agri-food Hub and Trade Centre, July 31, 2025. (Photo: J. Goulet, My Lethbridge Now)
Sports

Ring the bell: Pure Power Wrestling bringing the action to Whoop-Up Days

Justin Goulet -
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An entrance to Whoop-Up Days, seen at the 2024 festival. (File photo: J. Goulet, My Lethbridge Now)
Community

Whoop-Up Days to provide a big boost to local tourism

Justin Goulet -
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