Local organizations have teamed up again this year to showcase Lethbridge’s farmers and food producers to influential people and organizations. Tourism Lethbridge, Lethbridge and District Exhibition and Development Lethbridge will host the Brighter Together Food Journey for the second year.
The tour will kick off on Aug. 24 at the new Agri-food Hub and Trade Centre and will showcase places including Farming Smarter, Thrive Honey, Perry Farms and the Coulee Plant Walk at Lethbridge College.
Guests will include government representatives, event planners, social media influencers and external media.
“The power of the Brighter Together Food Journey is twofold,” says Erin Crane, CEO of Tourism Lethbridge. “It’s a chance to show off our region and truly demonstrate how southern Alberta feeds the world and, just as important, connect local businesses to a new audience. The conversations taking place on the bus as we weave our way down the highways and gravel roads can lead to new ideas and opportunities for growth in our region in a multitude of ways.”
Lethbridge and District CEO Mike Warkentin says the tour will highlight the role of the new Agri-food Hub and Trade Centre in showcasing the region.
“The combination of an event like this, taking place during Whoop-Up Days will give visitors to our region a better understanding of the collaboration and potential for economic growth in Lethbridge and the surrounding region.” he says.