This week is National Tourism Week, as Lethbridge joins communities across Canada in celebrating the impact of tourism.
As part of this celebration, Tourism Lethbridge encourages residents and visitors to explore the city’s rich cultural heritage, breathtaking landscapes and vibrant community spirit. “Whether it’s a stroll through one of our scenic parks, a bike ride on our trails, visiting one of our many attractions or indulging in our diverse culinary scene, there’s something for everyone to enjoy in Lethbridge.”
Tourism Lethbridge’s Power of Tourism document highlights the contributions of tourism to the city’s growth. “In 2023, Tourism Lethbridge directly engaged with 4,273 visitors, representing a notable increase in interaction by 3.5 per cent compared to the previous year. Additionally, our airport experienced a surge in passenger volume, with an impressive 32.8 per cent increase, showcasing Lethbridge’s growing appeal as a premiere destination.”
“Tourism serves as a driving force for economic development, job creation and cultural enrichment in Lethbridge. It not only supports local businesses, but also fosters a sense of pride and community identity,” says Erin Crane, CEO of Tourism Lethbridge.
Alberta Minister of Tourism and Sport Joseph Schow says National Tourism Week is a reminder of the resilience of Alberta’s tourism operators, destination marketing organizations and staff who connect travellers with life-changing experiences that leave them with an everlasting desire to explore all Alberta has to offer. “This hard work, coupled with world-renowned Albertan hospitality, is propelling Alberta’s tourism industry to become a driving force in the province’s economy, putting it on track to reach new heights year after year.”